For CA Company’s oral care brand “HARUGONGGAM,”I developed a cohesive visual identity that spanned branding, logo design, packaging, and e-commerce assets.

The brand launched with a tongue cleaner as its first product, and the identity was designed to reflect the idea of intentional self-care within a busy day. Inspired by the hour and second hands of a clock, the logo anchors the brand’s minimal and calming tone, with a clean aesthetic applied consistently across all touchpoints.